27
Oct
What Should the Mother of the Bride Wear to a Winter Wedding?
Winter weddings have a magic of their own: candlelight, rich colors, evergreen decorations and often a cozy, formal atmosphere. For the...
Blog
23
Oct
Can the Mother of the Bride Wear Black? When It Works and When to Choose Navy
Black is one of the most flattering, slimming and elegant colors a woman can wear, and many mothers of the bride already own a black dr...
15
Oct
What Should the Mother of the Bride Wear to a Beach Wedding?
A beach wedding changes almost every rule a mother of the bride might expect to follow. The floor is sand, the light is strong, the bre...
13
Oct
When Should the Mother of the Bride Buy Her Dress? A Month-by-Month Plan
Most mothers of the bride do not run out of style ideas. They run out of time. The dress itself might be chosen in an afternoon, but th...
04
Oct
How to Choose a Mother of the Bride Dress: A Step-by-Step Guide
The mother of the bride is one of the most photographed people at a wedding, and one of the busiest. She greets guests, stands in famil...
18
Jul
How Fashion Brands Can Plan Seasonal Advertising Campaigns
Fashion campaigns are shaped by seasons, events, cultural moments, weather, inventory and rapidly changing creative trends. A successfu...
18
Jul
Digital Marketing Strategy for Wedding Fashion and Occasion-Wear Stores
Wedding fashion is emotionally important, highly visual and strongly influenced by timing. A shopper may begin searching months before ...
17
May
How Fashion Brands Use Social Media Marketing to Grow
The fashion industry is one of the most competitive and fast-changing sectors in the world. Trends evolve quickly, customer preferences...